How one tree put us on the map

14th July 2016

For more than 10 years Zederna has been curing foot problems the world over with its shoe insole made from natural cedar wood. But how did the company get started? We owe our success to the majestic cedar tree and its natural anti-bacterial and anti-fungal qualities. Our story began one day in a German street market when one of our founders happened to make friends with a local carpenter.

The Zederna Team

Here at Zederna we have been producing cedar wood insoles for over a decade. Our mission is to provide our customers with a high-quality product that promotes healthy, happy feet and also takes care of your shoes. The secret to our success is harnessing the natural anti-bacterial and anti-fungal properties of cedar wood to keep your feet in pristine condition.

The seed for our company was sown eleven years ago when one of our founders spotted a cedar wood insole on sale at a street market in Germany. The insole had been handcrafted by a carpenter and carried the fresh, astringent scent of natural, organic cedar.

Now our founder knew a good product when he saw one, but decided to try the insole out over one, hot summer. To put it to the ultimate test, he dispensed with his socks and placed the insole inside his Timberland boots. Amazingly, he found that the cedar was successful at preventing his feet from becoming sweaty, as well as eliminating foot and shoe odor. He also realized that the insoles could help treat fungal infections, such as athlete’s foot. Our company Zederna was born from this remarkable discovery.

Cedar wood is unique because it has evolved over thousands of years to repel bacterial and fungal infestations. Walk into any forest and you will see that the bark of cedar trees – unlike other trees – is free from fungus! The cedar wood is also good at absorbing moisture, which means that your feet stay dry and clean when using our insoles. Lastly, the fragrance of the essential cedar oils deodorizes your feet and shoes, particularly during warm weather. “The beauty of our Zederna Cedar Soles is that we are using the power of nature to resolve everyday problems”, explains Marco from international business development.

We pride ourselves on being a close-knit, family business, committed to giving our customers the personal touch. “To work for Zederna can be chaotic at times and a lot of work, but it is also great fun”, says our co-founder Marco, especially because we receive so much positive feedback from our customers.

Today Zederna has fans all over the world, many of whom have written to us to tell us how delighted they were with our product. It has changed lives for the better. “Although I don’t have problems with sweaty feet, I use our Cedar Soles in all of my summer shoes”, says Sarah from online marketing. “They make my shoes so much more comfortable to wear, especially without socks”.

Zederna’s insoles are handcrafted in Germany from only the finest cedar wood and are a natural, chemical-free solution to keep both your feet and shoes fresh all day long. Why not head over to our online shop now and try out a pair? We are confident you won’t regret it!

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